Avinash Kaushik, whose blog Occam’s Razor is a must-read, had a lot to say at the Emetrics Summit this week. I tried to write it down for those not lucky…
Read MoreWeb Metrics
Metrics-based web search
I have thoroughly enjoyed my time here at Jim Sterne’s Emetrics Summit—it’s one of the few conferences I go to where I learn something from the conference speakers. (I always…
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Jim Sterne shows us the big picture
I am speaking this week at Jim Sterne’s Emetrics Summit, which gives me the opportunity of hearing the terrific lineup of speakers Jim has assembled at this conference, including Jim…
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Search by the numbers
How do you know if your search marketing campaign is working? Metrics, that’s how. But, too often people are looking at the wrong metrics. It’s not enough to be #1—what…
Read MoreIf you keep shooting at the sky…
Best practices. Sometimes we seem awash in them. You can’t walk past a consultant without tripping over another best practice. And, don’t get me wrong, best practices areuseful. They basically give…
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Measuring your blog and RSS success
Blogs and RSS feeds are the rage, but how do you know if they are working? Even veteran interactive marketers can be stumped by Web feed metrics. How do you…
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Web pages are events, not locations
Every time a page is displayed on your Web site, it is an opportunity to make a sale, to build a relationship, or to deliver your marketing message. Do you…
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More on Google Analytics
It’s been a rocky start for the newly-free Google Analytics. I guess there are worse things that can happen than to be overwhelmed with demand, but Google was forced to…
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What does Google Analytics mean to the metrics business?
In case you missed it, the Web world has been abuzz this week over Google announcing a free Web Metrics service, called Google Analytics. Google Analytics has been carved out…
Read MoreAD:TECH tip: Do it wrong quickly
At today’s AD:TECH conference in New York, I have been asked to pass along one tip for smarter marketing, and I will. It is one that I have written about…
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