I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the…
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Statistical significance is overrated
I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded “anecdotal evidence” than they…
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The useless web metric of the day
I once read about a railroad company that found that most accidents involved the caboose, so they decided to leave off the caboose from then on, for safety reasons. I…
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What’s Google’s real market share?
Rich Skrenta did some quick calculations based on search referrals from a few large sites—his research shows Google’s real market share might be as high as 70%. Ironically, yesterday was…
Read MoreMultivariate testing in action
I’ve written before about multivariate testing, the best way of optimizing your Web site to drive conversions. I was lucky today to speak with the president of ReallyGreatRate.com, Matt Schaub,…
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Thank you, Avinash
If you’re interested in Web metrics and you don’t read Avinash Kaushik’s blog, Occam’s Razor, you don’t know what you’re missing. Many top bloggers do short posts several times a…
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More thoughts on unifying Web metrics
Marshall Sponder had some thoughtful feedback on my newsletter this month on unifying Web metrics. Marshall agreed that metrics are too hard to measure accurately right now, and added some…
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The unified field theory of web metrics
If Web metrics has always seemed like an overly complicated endeavor that left you scratching your head, don’t feel singled out. The Web is still a baby, changing so fast…
Read MoreThe new internet marketing
Last night, I had the pleasure of speaking to the New Jersey Chapter of the American Marketing Association. It was great to visit with people who are confronting the changes…
Read MoreWhat’s multivariate testing?
Multivariate testing was the talk of this month’s Emetrics Summit in Washington. Everywhere I looked, people were singing its praises. And before the conference ended, Google announced a tool you…
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