The tide has turned. It’s no longer fashionable to say you run your Web site based on your knowledge of what your customers want. You know that you need hard…
Read MoreWeb Metrics
Is there a standard way to measure conversions?
I’m still slogging through questions that were raised during my Webinar a few weeks ago. There were a couple of questions that I didn’t understand. (Folks should contact me to…
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Count clips and get cut: How PR metrics have changed
Next week, I am doing four full-day seminars for Bulldog Reporter to train public relations professionals in search marketing—I’ll be in San Francisco, Chicago, Washington D.C., and New York. (There…
Read MoreQuicken Loan’s Regis Hadiaris on multivariate testing
I’ve written extensively in the past about multivariate testing, but I haven’t had many opportunities to interview a veteran of this important Internet marketing technique. For those of you who…
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Marketing feedback keeps speeding up
Modern marketing is based on feedback. Try something, watch what the customer does, and then try something else. So, it’s good news that Yahoo! has come out with a new…
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Social media measurement is here
I spoke a couple of weeks ago at Converseon’s round table for Social Media Measurement. I’ve been on vacation so it’s taken a bit of time for me to link…
Read MoreAlways be reading “Always be testing”
New Internet books come out all the time, but few are as important as this one. Bryan Eisenberg and his merry band at FutureNow have created THE book to lead…
Read MoreDoes second life need to get a life?
I had a chance today to speak to the Internet Strategy Forum Summit West (Conference 2.0, Pro). In addition to being the conference with the longest name, it has a…
Read MoreWhy marketing needs to be scientific
One day, back when my daughter was four, we told her that she was going to the dentist, and she got so excited. It seemed an odd reaction, but we…
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So, you think you know Google Analytics?
I thought I did. I mean, I have worked with a number of metrics facilities over the years, for big companies and my own personal Web site, so I think…
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