The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such…
Read MoreWeb search engine
Incorporate long tail keywords into the mix for SEO success
One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of…
Read More10 SEO measurements every marketer should know
“If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to…
Read MoreCheck your site for 404 errors regularly
The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website…
Read More7 tips for getting more local website traffic
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small…
Read MoreYour keywords suck and are outdated
You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you…
Read MoreWhich country search index is your page in?
People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least…
Read MoreWinning an online reputation “land war in Asia”
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape —…
Read MoreDo you have enough pages in the search index?
In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be…
Read MoreThe second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
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