If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time…
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Why is your website search lousy?
Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are…
Read MoreThe $1,000 SMB marketing challenge: how would you spend it?
If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply…
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Don’t under-optimize your website in SEO
The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating…
Read MoreIs your website search engine a random web page generator?
Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation is because clients often ask…
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Don’t make these enterprise SEO mistakes
The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order…
Read More12 myths vs. reality on Search Engine Optimization (SEO)
A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine 42% click on the website in…
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An entire organization should be on board with SEO
When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an…
Read MoreNo, SEO still isn’t dead
I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass…
Read MoreWill Facebook users give Graph Search time to evolve?
Facebook has recently announced its new Graph Search product. Aside from needing some very serious counsel on naming a product (Graph Search? Really? Middle America and the rest of the non-tech…
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