There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? A: Because managing SEO has become…
Read MoreWeb search engine
Unconventional ways to find link building opportunities
Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to…
Read MoreGoogle Hummingbird is eHarmony for Search
I am back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms…
Read MoreWhy is website search so hard to do well?
I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it….
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Playing the online reputation shell game
If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management…
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Fix broken links to maintain site usability for SEO
Links pointing from one web page to another are what connect the entire web. The web is a fluid entity that is always changing. Pages are continually being added but…
Read MoreWhy search results don’t always mean business results
Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk…
Read MoreAre you frustrating buyers with your paid search ads?
Many of you buy paid search ads–they work and you’re smart to use anything that works. But sometimes I see techniques that just don’t make any sense when you break…
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Why you must armor your online reputation
When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about how much all our clients would have benefited from taking…
Read MoreGoogle chooses speed over content from sites
People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. I have been designing and implementing SEO strategies since the…
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