The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact…
Read MoreWeb analytics
9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a…
Read MoreBean counters and Innovators: Facing off on social media ROI
ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last month, I covered the subject…
Read MoreGoogle giveth and taketh away search metrics
Lots of folks are aware of how much tumult exists in digital marketing techniques. We know that there is a new social media opportunity every day, that now mobile is “an imperative”…
Read MoreWhen will Web Analytics catch up with mobile usage?
A few months ago, I asked the musical question, “Is the mobile activity you are counting really mobile?” The musical answer was, “no.” No matter what you think you mean…
Read More“My exec doesn’t understand search marketing!”
I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You’re excited about getting it done. You…
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IBM buys Coremetrics as the analytics battle heats up
IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM…
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What’s your true conversion rate?
You probably check your Web metrics system frequently, and focusing on your conversion rate is a big part of what you do. New research from Sun Microsystems casts doubt on…
Read MoreSocial networking, Bing, web analytics, and sex
According to a recent study published on Advertising Age digital, everything someone does or doesn’t do while Social Networking online says something about him or her, not from what they…
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Is there a standard way to measure conversions?
I’m still slogging through questions that were raised during my Webinar a few weeks ago. There were a couple of questions that I didn’t understand. (Folks should contact me to…
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