Google’s algorithm is believed to use over 200 signals to determine where a page should rank for a particular query, and this number seems to be growing at a phenomenal…
Read MoreWhy Twitter ads draw a big “So what?” from me
There has always been considerable buzz around just how Twitter would make money. Everyone has always been so concerned for the welfare of Twitter. Why? I honestly don’t know. Maybe…
Read MoreDo Your Employees Know Your Social Media Guidelines?
Have you defined social media guidelines for your employees? If not, you might be an accident waiting to happen. Regardless of your company’s position in the spectrum of social media…
Read MoreWhat can social media do for me in a PR crisis?
When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a…
Read MoreJetBlue Flies a Successful Twitter Promo
In the social media world, it is so important to try to do things that haven’t been done before. Why? Well, since social media is so new and the applications…
Read More“I don’t have time for Facebook and Twitter”
I know that social media is every marketer’s favorite advice for clients these days. And it’s my favorite price–free. But you can be excused for wondering how you have the…
Read MoreThe New New Rules of Marketing and PR
David Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to…
Read MoreThe age of privacy is over
Mark Zuckerberg, the founder of Facebook, has attracted a lot of attention lately over his new stance on privacy, with some claiming his attitude is tantamount declaring the age of…
Read MoreFor the SMB, more online opportunity and confusion than ever
This year is starting off with a bit of a bang in the online space. Internet marketers are heralding the true “Year of Mobile” which may or may not be…
Read MoreDo It Wrong social media
Thursday, I spent an hour answering questions from Chris Keiff and others on Twitter in my first-ever Twitter interview. I’d done interviews in chat rooms, but this was different, because…
Read More
