Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of…
Read MoreHindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset…
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Social media is a life sentence
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life…
Read MoreMobile is dead: Start thinking mobility now…
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital”. At…
Read MoreBlog your way into a book deal
Your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your…
Read MoreDominate your personal brand on Google Images
My buddy Terence has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments,…
Read MoreFulfill your resolution to blog in 11 steps
So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not…
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Can we really trust Google 2014?
Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. And, while looking through some year-end reports, I had a chilling…
Read MoreJustine Sacco’s (and IAC’s) Social Media mistake
It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Do you know where your tweets are?…
Read MoreHindsight 20/20 Series: 2. Beware of the social digital divide(s)
This is part 2 of the Hindsight 20/20 series. Part 1, “Your choice of social platform does matter”, is here. This month’s post discusses the inevitable clash of cultures between…
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