In my last article, Stop doing short-term campaigns, I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental…
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Why every business needs a social media business audit
Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right…
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Everything you need to know about user guides and manuals
Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. Even as we speak, smart technology…
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Mobile marketing must-haves in 2017
It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and…
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5 ways to use graphics to illustrate a complex idea
One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. Whether a startup is trying to lure investors with a business plan…
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