As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
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The Internet of Things will revolutionize marketing
The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a…
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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. The Search Monitor decided to look closely at one interesting vertical –…
Read MoreDoes your marketing solve your customers’ problems?
I’ve often counseled that you need to solve your customers’ problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do…
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