Organic vs paid social media Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s…
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10 most inspiring digital marketing stories of 2016
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But…
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Stop doing short-term digital campaigns
Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How…
Read More11 signs you don’t have a strategy
“If you want something new, you have to stop doing something old” ― Peter F. Drucker A strategy is a plan of action to achieve a major aim and future…
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