I don’t often blog about conferences I am not speaking at, but Andy Sernovitz is making a special offer to my readers that I want to pass along. You can…
Read MoreSocial Media Marketing
Why sales people are right about human contact
I work with a lot of big companies to help them adopt or expand Internet marketing practices, and one group is often decidedly less enthusiastic than the others: the sales…
Read MoreWebProNews Interviews Bill Hunt and Me
I hope you enjoy an interview that Mike Sachoff did with Bill Hunt and me about what’s changed the last few years in search marketing—especially regarding social media. It’s all…
Read MoreInside Social Media Marketing
I had the opportunity to speak to MENG’s October meeting on Friday. Now I realize that MENG’s sounds like a Chinese restaurant, but it’s actually the Marketing Executives Networking Group—I…
Read MoreBazaarVoice’s Brant Barton on ratings and reviews
I’ve written before about the power of consumer ratings and reviews, and even discussed the growing practice of B2B ratings and reviews (complete with a B2B reviews survey), but this…
Read MoreDo Internet bandwidth caps affect Internet marketing?
The big story last week surrounded Comcast’s imposition of a limit on the amount of data that its subscribers can transfer across the Internet each month. Comcast’s bandwidth cap is…
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Social media measurement is here
I spoke a couple of weeks ago at Converseon’s round table for Social Media Measurement. I’ve been on vacation so it’s taken a bit of time for me to link…
Read MoreLinkedIn gets the “old school” stamp of approval
While I am not old by any stretch of the imagination, I definitely fall on the “I did not grow up with the internet” side of the ledger. All that…
Read MoreCreating your own viral video
Perhaps you’ve heard of some companies creating viral marketing videos, but you never thought you could do it. The truth is that many of those successful marketers never thought they…
Read MoreReasons to Avoid Social Media
David Meerman Scott has a good post on Web Ink Now that discusses how we try to find reasons to avoid the inevitability of social media. David talks about how…
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