Lee Odden posed an excellent question in his blog recently, as to whether social media is direct marketing. Brian Clark told Lee that it is, most definitely, direct marketing. Lee…
Read MoreSocial Media Marketing
Twitter’s Free to All Model is Wrong
I am going to write something that is likely to be unpopular. Today I experienced a “perfect storm” of sorts regarding the Internet and the idea of free is good….
Read MoreWhat’s Listening 2.0? Can you stand to hear it?
I was fortunate to be invited to do a Webinar today on Listening 2.0, along with Mark Kovscek of VivaKi and Pauline Ores of IBM, on what’s going on with…
Read MoreJust what constitutes a spam blog comment?
Make the decision several times every day, just like most blog owners. A comment comes in to one of our posts. I scan it and make a snap decision: is…
Read MoreAre you scaring PR people away from social media?
If you’re reading this blog, I suspect that you “get it.” Maybe you’re not an expert at Internet marketing, but if someone asks you about, you don’t involuntarily drool as…
Read MoreIn social media, aspire to be reactive
Aspiring to be reactive seems to be shooting pretty low, huh? Well, if you’re on the social media sidelines, maybe it’s the best thing to try. You might be cruising…
Read MoreTwitter communities
Image via CrunchBase Some social media outlets foster a sense of a smaller communities among its members, with LinkedIn connections or even Facebook Groups. Twitter seems less oriented to forming…
Read MoreIn Internet marketing, does the song remain the same?
I am going to act as if you care about my musical tastes (you may skip directly to the next paragraph rife with Internet marketing wisdom if you don’t want…
Read MoreWhy Twitter is creepy
No, it’s not just the bird. And, no it’s not my opinion. One of my teenagers told me that Twitter is creepy. And I saw a recent post by Paul…
Read MoreEveryone’s on Twitter, Right?
We live in a world of hype. New and improved this. Best of breed that. I have been involved in many different industries over my career and there has been…
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