David Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to…
Read MoreSocial Media Marketing
Small business discovers social media
When we think about social media, we think about big companies doing big things–Dell seems to be everyone’s poster child for social media success these days. But a lot of…
Read MoreCrisis Management in Social Media
Have you been following the woes at Toyota? It’s everyone’s worst nightmare. Some bad news has hit the Internet or even the mainstream media, and the digital world is abuzz….
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Your philosophy for social media and search marketing
It’s my first day back in the office for two weeks, after an exciting but tiring trip to five cities in Europe. So, just a short blog post today while…
Read MoreSocial media and search marketing in Denmark
It’s always fun to present in Copenhagen, and I was honored to do two talks at the Search Marketing Stategies 2010 conference today. The first talk, “Social Media from the…
Read MoreThe age of privacy is over
Mark Zuckerberg, the founder of Facebook, has attracted a lot of attention lately over his new stance on privacy, with some claiming his attitude is tantamount declaring the age of…
Read MoreBlogging 101
I’ve heard people say that blogging is so over now that Twitter is all the rage, but I don’t buy it. (If you’re reading this blog, you probably don’t either.)…
Read MoreDo rural and mobile play well together?
I have been watching the changes that have been coming down the pike for quite some time now with regard to local search. I am not some kind of an…
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Wikipedia and reputation management
Go on, search for your company. I dare you not to find a Wikipedia entry in the first page of results, if you’re a company of a certain size or…
Read MoreChecklist for Audio Podcasts
I run into folks all the time that are very well-spoken who wistfully exclaim, “If only I could write well, then I’d start blogging, too.” When I hear that, I…
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