When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad…
Read MoreSocial Media Marketing
Twitter success demands both top influencers and everyone else
Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular,…
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreA great title is what gets your blog post read
Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets,…
Read MoreBattle of the social media titans
Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side…
Read MoreBlog so you can be taken completely out of context
I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many…
Read MoreGoogle+ users show some teeth
I am usually not very news oriented with my posts here at Biznology but today is a good day to break that trend. You see, I woke up this morning…
Read MoreBecome a Twitter Power User
Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreThe infancy of social technologies
The last 20 years saw knowledge workers adding a steady stream of tools to their repertoire: increasingly sophisticated office suite software, email, the Internet, instant messaging, voice over IP, Web…
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