To follow-up on my last post, Being Pretty Isn’t Enough for Social Media Marketing, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. …
Read MoreSocial Media Marketing
Being pretty isn’t enough for social media marketing
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it…
Read MoreWikipedia and the wiki utopia, revisited
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations, much was said about an article published by Nature the year…
Read More1 Billion Facebook Users in 2012? Not So Fast
A report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. The gist? That 2012 could or rather should be the year that Facebook…
Read MoreGlobal Social Media Marketing
My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media…
Read MoreHow the long tail AdWords approach works for blogger outreach
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords…
Read MoreBusiness or Pleasure: How do you use social media?
Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that…
Read MoreIn digital marketing, yesterday and tomorrow mean nothing
I read a post recently from Seth Godin. He is an interesting fellow in that many times he has great ideas if you can just get past his arrogance, but…
Read MorePublishing is dying because marketers are the new publishers
Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to…
Read MoreBe a big fish in the blogger outreach pond
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the…
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