Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social…
Read MoreSocial Media Marketing
The quantum mechanics of blogger outreach
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically-…
Read MoreSocial Media’s Addictive Personality Kills Business
I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of…
Read MoreHow Paul Barrett won over gun forums
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and…
Read MoreFacebook’s Frictionless Sharing Creates Real Friction
Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel…
Read MoreBlogging 101
Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but…
Read MoreDon’t ignore message boards in your social media marketing strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreDon’t let your social media hypothesis dictate your conclusion
While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take…
Read MoreGoogle’s “Search plus your world” is heavy handed…so what?
For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search…
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