I am not sure if I am really old (I hear my kids saying, “Duh, dad”) or if it is just being in the youth-oriented business of Internet marketing, but…
Read MoreSocial Media Marketing
A social media fast–scheduling makes it easy
Some of you know that I take each August off from social media and I will mostly do that again this year. I might decide to write a blog post…
Read MoreYou must commit to reddit to succeed
My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as…
Read MoreEnterprise social media marketers face the apathetic and the unruly
The most memorable line from decades of Pogo comic strips by Walt Kelley (OK, I am really old), was “We have met the enemy and they are us.” As a…
Read MoreReddit is the 800-pound Gorilla in the room
reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this…
Read MoreInventing Social Business
We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as…
Read MoreHow to generate great content for content marketing
Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you…
Read MoreSquirrels, long working hours, and social technologies
When visiting IBM’s Big Data site, a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone”….
Read MoreImages are now mandatory in social media content
I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s…
Read MoreEvery Digital Marketer’s Most Valuable Asset: The Extended Network
Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some…
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