I read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to…
Read MoreSocial Media Marketing
Your fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do…
Read MoreDigital marketing on a Vine–Twitter’s new video venue
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media…
Read MoreOn LinkedIn, If You Won’t Share, Then I Won’t Care
This post will be a relatively quick one that is a mini-rant. If you are “rant-averse,” then turn away now. My rant has to do with a piece of LinkedIn etiquette….
Read MoreBuild some social media marketing backbone you big wuss
I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston, who said, “This attitude has no place in modern marketing….
Read MoreMarketing surveys are wrong
Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that…
Read MoreYour corporate website needs to become a trap
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri….
Read More3 more critical roles that need SEO skills
Last month, I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search…
Read MoreIf you perform only to an empty house your show will close
I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not…
Read MoreIt’s all e-Commerce: How Social, Local, and Mobile Affects Sales Online and Offline
Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon,…
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