Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of…
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Hindsight 20/20 Series: 1. Your choice of social platform does matter
A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey…
Read MoreIf social media took a selfie, it would look like Facebook
Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried to find the most important face…
Read MoreRedefining success as social
How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove…
Read MoreWhere to get an education in B2B content marketing
I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it. Truth is, as content marketing…
Read MoreThe message of Google’s new algorithm: Be authentic or else
Google has released the first complete overhaul of its world-famous search algorithm, which now rewards web sites that promote engagement and make it easier for users to find what they…
Read MoreBest practices for social media shilling
A venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to chime in their support and try…
Read MoreSocial media: for sales or for show?
Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Business owners seem…
Read More9 brands prove vulnerability is good for business
New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It’s not just you talking – it’s your customers talking, too. And…
Read MoreThe stratification of social media listening
Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of…
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