We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn.
Read MoreSocial Media Marketing
Lurkers are the 99.989% of social media
Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9%…
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What’s wrong with search and social media marketing?
Historically, media has been broken into three categories: Paid Earned Owned
Read MoreCustomer focus in the Digital Age
As an adjunct professor, I get to teach my students about marketing. One of the discussions we have is around the difference between marketing and sales. I take care to…
Read MoreFacebook’s declining popularity – Does it matter?
A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. teenagers. Facebook-owned Instagram has taken over that top spot, with 30…
Read MoreYou must live tweet live events
I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!…
Read MoreGoogle Glass and I
At least 2 billion of planet earth’s inhabitants live in two worlds; the three dimensional offline world of things that we can see, hear, touch, smell, and taste; and the…
Read More25 social media listening aids to increase your hearing
78% of consumers say that companies’ social media posts impact their purchases (source: Forbes) 74% rely on social networks to guide purchase decisions (source: Social Sprout) 71% of consumers are…
Read MoreA sustainable process for optimized content marketing and brand publishing
You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time…
Read MoreHow to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective…
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