If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand…
Read MoreSocial Media Marketing
9 Ways to reboot your digital marketing for the new year
I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media…
Read More2015: The year social media listening grows up
Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later….
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Webinar, blog, podcast, vlog, share, and mentor for free
I have a modicum of online reputation with the people who matter to me. I also have search locked down. It’s not the result of being on the web since…
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The Interview as Sony false flag publicity stunt
“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum “There is no such thing as bad publicity except your…
Read MoreInternal Social Business for Leaders series: 1. Your profile
One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I…
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What is social media marketing?
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus…
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One person can change the world. Thank you, Internet
Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there…
Read MoreLet the market view in
There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms…
Read More3 Big trends converging for big branding opportunities
The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3 major trends that are connnected, which…
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