Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and…
Read MoreSocial network
Are LinkedIn Groups experiencing a crisis?
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing…
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The simple truth about what’s driving digital next year
Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the…
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Social media content discovery and curation for the win
There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator….
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Tools I use to amplify social campaigns
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications…
Read MoreIs your social strategy effective?
Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken…
Read MoreYouthful indiscretion could alter your life forever
Last night my girlfriend and I watched The Bachelor. It’s the final four and we quickly cottoned to Jade Roper, an adorable brunette who bounded with excitement and energy. This particular…
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Google+ on its third birthday
I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
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