I frequently talk to clients about how they can use the services of Converseon to listen to the subjects that customers talk about in social media. Lots of companies are…
Read Moresocial media
The biggest secret of social media is free
Are you afraid of unleashing your employees in the world of social media? You might not need to be. To find out the no-cost secret that successful social media companies…
Read MoreWhat if your boss is fraidy-scared of Internet marketing?
When I was a kid on Long Island (pronounced “Lon GUY-land”), I was one of those boys that was fraidy-scared a lot. Afraid of the bigger kids. Afraid of everyone…
Read MoreWhat’s Listening 2.0? Can you stand to hear it?
I was fortunate to be invited to do a Webinar today on Listening 2.0, along with Mark Kovscek of VivaKi and Pauline Ores of IBM, on what’s going on with…
Read MoreAre you scaring PR people away from social media?
If you’re reading this blog, I suspect that you “get it.” Maybe you’re not an expert at Internet marketing, but if someone asks you about, you don’t involuntarily drool as…
Read MoreIn social media, aspire to be reactive
Aspiring to be reactive seems to be shooting pretty low, huh? Well, if you’re on the social media sidelines, maybe it’s the best thing to try. You might be cruising…
Read MoreTwitter communities
Image via CrunchBase Some social media outlets foster a sense of a smaller communities among its members, with LinkedIn connections or even Facebook Groups. Twitter seems less oriented to forming…
Read MoreDo you measure social media with sales?
Does even the question seem odd to you? I mean, how can a blog entry or a social bookmark lead to a sale? I know that lots of social media…
Read MoreDon’t shoot the Internet marketing messenger
Want to know how to make an SMB (small-medium business) owner or marketer crazy? Tell them that although they are completely convinced that they need to do search engine optimization,…
Read MoreA Little Guerilla Marketing Among Friends
I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to…
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