You might recall that I like to take the month of August off, and that I stayed off social media for the entire month. Well, little did I know that…
Read Moresocial media
When social media is against the law
I know that many people worry about the risks of companies engaging in social media. Often they use these risks as excuses to stay out of social media and even…
Read MoreHow do you get started in social media?
It’s the musical question that everyone seems to be asking these days. And the answer depends on what you are trying to do. Too often, people ask that question, assuming…
Read MoreAre SMBs Slowing Down on Social Media Usage?
I realize that the terms “social media” and “slowing down” are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the…
Read MoreAdapting to a Social Media Fast
I don’t pick up a newspaper very much anymore, but I read a few last month. Why? I was on vacation for three weeks and on a social media fast…
Read MoreWhen are you operating in public?
I had several people talk to me about my recent post, “Do you know how to operate in public?” State Farm was embarrassed when a private letter was publicized in…
Read MoreDo you know how to operate in public?
A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking. That might have worked once, but today, everything your…
Read MoreWhat’s a Facebook fan worth?
I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…
Read MoreDennis Haugan of T-Mobile on curating web content
I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of…
Read MoreWin in Social Media by Treating Employees Right
I was flipping through a copy of Fast Company when I saw another one of those quotes. You know the kind I mean, where the CEO talks about how treating…
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