Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s…
Read Moresocial media
How NOT to pitch a blogger
Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists for most people before they start talking to bloggers. In great measure,…
Read MoreBlogger outreach is scary
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media….
Read MoreBook review of Marshall Sponder’s Social Media Analytics
If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at…
Read MoreHow to be on social media while on vacation
When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad…
Read MoreTwitter success demands both top influencers and everyone else
Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular,…
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreBecome a Twitter Power User
Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreThe infancy of social technologies
The last 20 years saw knowledge workers adding a steady stream of tools to their repertoire: increasingly sophisticated office suite software, email, the Internet, instant messaging, voice over IP, Web…
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