The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. There’s a saying in marketing that we always…
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Social media success demands talent above technology
In response to Inside a Social Media News Release, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan, exactly!…
Read MoreEditing: Is social media realtime or permanent?
As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one…
Read MoreIs regulation an adverse event for pharmaceutical social listening?
Last month, I did a Webinar on social media use in the financial services industry. Although every industry has its unique issues, regulated industries, such as financial services and pharmaceuticals,…
Read MoreDoes your company listen to social media?
When I speak, I usually look for a show of hands and I typically find that just one in four companies has a social media listening program. And I am…
Read MoreHoliday season 2011 is over–Are you ready for 2012?
Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started? Heck, we’re still in the same calendar week as Cyber Monday…
Read MoreBean counters and Innovators: Facing off on social media ROI
ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last month, I covered the subject…
Read MoreOrganizational Social Media for Financial Services
Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and…
Read MoreGoogle+ for Business doesn’t have a lot of pluses
So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. Lots of businesses…
Read MoreWhat text analytics do you need for social listening?
Most of you know that I serve as Chief Strategist for Converseon, who offers social media listening services, among many other consulting and activation services. Most of you probably also know that…
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