It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you…
Read Moresocial media
Don’t let your social media hypothesis dictate your conclusion
While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take…
Read MoreThe social media isolationist
To follow-up on my last post, Being Pretty Isn’t Enough for Social Media Marketing, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. …
Read MoreBeing pretty isn’t enough for social media marketing
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it…
Read More1 Billion Facebook Users in 2012? Not So Fast
A report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. The gist? That 2012 could or rather should be the year that Facebook…
Read MoreGlobal Social Media Marketing
My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media…
Read MoreBusiness or Pleasure: How do you use social media?
Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that…
Read MoreIn digital marketing, yesterday and tomorrow mean nothing
I read a post recently from Seth Godin. He is an interesting fellow in that many times he has great ideas if you can just get past his arrogance, but…
Read MoreBe a big fish in the blogger outreach pond
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the…
Read MoreFive ways B-to-B marketers need to change their game
The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and…
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