You’re probably thinking that I have lost my ability to turn a phrase. The traditional version of what I have stated in the headline is something along the lines of…
Read Moresocial media
Do tricky marketing claims really help you as a marketer?
“Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right?…
Read MoreGet over social media writer’s block
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six…
Read MoreThe Schizophrenic Nature of Facebook Ads
As marketers, we are always looking for some way to get a leg up on the competition. Whether it’s aggressively producing content to play the Google ranking game or looking…
Read MoreFive ways to “get real” with B-to-B social media
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social…
Read MoreThe quantum mechanics of blogger outreach
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically-…
Read MoreSocial Media’s Addictive Personality Kills Business
I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of…
Read MoreSocial business within the enterprise: Is it revolutionary?
You go to a conference, watch in awe the keynote speaker making a very convincing case that the-world-has-completely-changed-and-nothing-will-ever-be-the-same-again and leave energized, certain that we are all just witnessing the dawn…
Read MoreBlogging 101
Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
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