The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday —…
Read Moresocial media
How do I avoid unsubscribes?
Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list,…
Read MoreNew developments in B2B loyalty marketing
Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep…
Read MoreBuilding and spending social media equity
While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the…
Read MoreTargeting content and calls to action: Where are your prospects?
You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when…
Read MoreTop 5 Social Business Myths
As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated…
Read MoreHow the Internet has made your B2B sales process outdated
I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a…
Read MoreHigher Education Faculty Continue to Use Social Media
Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use…
Read More10 social media metrics every marketer should know
“If you can’t measure it, you can’t manage it,” said Peter Drucker. Social media measurement tools are one of the fast-growing areas of analytics and venture funding. But, did you know,…
Read More“I don’t use Twitter because I don’t care what you had for lunch”
For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question,…
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