The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact…
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SocialOomph offers essential Twitter tools
I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are…
Read MoreIs social media all the market research you need?
In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One…
Read MoreDoes your Internet marketing training make you feel dumb?
I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there…
Read More2013: The year of internet marketing basics
This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in…
Read MoreToo busy with clients to post to my blog
Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed…
Read MoreAre you ahead of your social media customers?
I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying…
Read MoreContent marketing and the value of relationships
Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely…
Read MoreVulnerability is essential to your social media marketing success
In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or…
Read MoreStepping outside of bounds: taking a broader marketing perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
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