This post will be a relatively quick one that is a mini-rant. If you are “rant-averse,” then turn away now. My rant has to do with a piece of LinkedIn etiquette….
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Common content marketing mistakes to avoid
You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But,…
Read MoreBuild some social media marketing backbone you big wuss
I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston, who said, “This attitude has no place in modern marketing….
Read MoreMarketing surveys are wrong
Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that…
Read MoreYour corporate website needs to become a trap
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri….
Read MoreNo, SEO still isn’t dead
I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass…
Read MoreIf you perform only to an empty house your show will close
I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not…
Read MoreMake the most of content marketing campaigns
Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. A study by digital marketing company…
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3 important SEO metrics to pay attention to
The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such…
Read MoreSocial business and knowledge as an accident of paper
Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities? Are…
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