When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience…
Read Moresocial media
Content marketing as a stellar customer service tool
Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with…
Read More“I don’t spend on social because I don’t understand it.”
Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I…
Read MoreIs marketing trying to annex the organization?!
In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a…
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Content marketing for the whale watching fisherman hunter
I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “Slip Of The Tongue: Pitfalls and Potential in Social Media.” On my panel were Kriste Goad, CMO,…
Read More18 reasons to listen to social media before you leap
Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group…
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Social media is a life sentence
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life…
Read MorePersistence is fertile
If you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not…
Read MoreHindsight 20/20 Series: 4. Your social business platform as a shopping mall
At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box…
Read MoreHow B2B marketers can turn Facebook into a lead generating machine
Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote…
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