This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s…
Read Moresocial media
Do-it-yourself influencer marketing
Chris Abraham’s latest webinar was about influencer marketing. You can view and download Chris’s slides here. You built it, where are they? Unless you’re a celebrity, influencers won’t come to…
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Take your bloggers and social media influencers to lunch
Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a…
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Influencer marketing should not be about collecting influencers
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. [Update: Video is here.] The worst thing about the internet has been the commodification of friendship. Even before…
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The state of the blogger outreach union ten years on
I stared my first blogger outreach agency back in 2006. Called AbrahamPR, it evolved into Abraham Harrison a year later. Now at Gerris Corp, I am still offering influencer engagement campaigns…
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Eight media relations tips most PR pros totally miss
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor…
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Will your job search survive your social media activity?
It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43%…
Read More10 Social media metrics every marketer needs to know
Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the…
Read MoreHow to earn customer loyalty in the age of chat
“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl…
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Use Instagram as the starting point to promote your business online
I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting…
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