You have been hearing the old story for years now that online reviews found on Yelp and Google Place Pages and other places are increasingly important in your quest to…
Read Moresmall business
Forget global! Think local and act local
For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach…
Read MoreMarketing the mom and pop shop way
I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next…
Read MoreDoes the Internet show the true colors of your business?
I see you all the time. Small business owners that open their Google Alerts each morning wondering if this will be the day that some customer popped off in front…
Read MoreDear SMBs: Don’t complicate blogging
It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because,…
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How can small businesses measure offline sales?
Big companies use big systems to track their Web marketing activity all the way through to a sale. But what do small businesses do? E-commerce companies have it easy, but…
Read MoreSmall business discovers social media
When we think about social media, we think about big companies doing big things–Dell seems to be everyone’s poster child for social media success these days. But a lot of…
Read MoreSmall Businesses Must Choose Partners Carefully
Small businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small business partners with a large business?…
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Does your small business think local?
I’ve long tried to advise small businesses to find a specialty when they are prospecting for customers on the Web. They might have succeeded for years as the local business…
Read MoreDeciding what to ignore in internet marketing
You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
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