Search Engine Optimization (SEO) has been around a long time. And it has changed a lot over the years. But one thing that has been true for more than a decade…
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Everything you need to know about paid search
In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Here’s some of my best content on paid search:
Read MoreSEO Copywriting Buzz: Part 2
Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” I hear you. I’ve…
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Want your sentences to have a wham-bam impact? Think short. Very short. Here’s why. Your reader is overwhelmed She receives over 100 emails a day. She’s scanning websites, answering emails…
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Why content marketing complements (but doesn’t replace) link building
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t…
Read MoreDo you have a unified search marketing strategy?
Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy…
Read MoreContent marketing and SEO, a relationship of evolution
Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? It’s not a chicken or the egg scenario….
Read MoreWhy don’t more marketers use keyword research?
I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound…
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Why links should be a KPI within your digital marketing
Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as…
Read MoreYour SEO could be wrong…
Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one. Let me tell you a story… Once upon a time, I worked with an…
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