As we hosted the American Marketing Association Listserv this past week, we heard from many search marketers about what they are struggling with and concerned about. One item that came…
Read MoreSearch Marketing
Search Engine Marketing, Inc. Book Excerpt Available
Our publisher has made a free excerpt available from our new book, so if you want to read Chapter 1 of Search Engine Marketing, Inc. without spending a dime, here…
Read MoreCatch Us on the American Marketing Association Listserv
My co-author, Bill Hunt, and I are co-moderating a listserv this week for the American Marketing Association. If you’re a member, subscribe to the E-Commerce listserv. If you’re not a…
Read MoreIn-House Search Marketing Talks
Yesterday, I had the opportunity to present as part of three panels that included my co-author, Bill Hunt, at the Search Engine Strategies conference in San Jose. Here is some…
Read MoreToday’s the Day
It took a year to write, but it’s finally available. Today is the day that Search Engine Marketing, Inc. hits the street. My co-author Bill Hunt and I have been…
Read More
Who’s watching the search engines?
In this month’s Biznology newsletter, see what you think about search engines and the way they treat consumers. Check out this opinion piece based on the conference held by Consumer Reports…
Read MoreWhat Else Are Searchers Thinking?
At Search Engine Strategies in Toronto, Chris Sherman of Search Engine Watch moderated this forum on what searchers think and do while they are searching. Gord Hotchkiss made a similar…
Read More
What Are Searchers Thinking?
This interesting session at the AD:TECH conference in San Francisco featured three different research studies highlighting the way searchers behave. The first study featured an eye tracking study of exactly…
Read More
Branding Tactics for Search
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…
Read More
