Advertising surrounds consumers but it is harder and harder to get their attention. And how do you get your ad into their iPods anyway? As consumers increasingly have control of…
Read MoreSearch Marketing
Another Book Review
Pandia Search News, the well-respected source for the latest in the search marketing industry, has posted another good review of our book, Search Engine Marketing, Inc., on their Web site.
Read MoreNew Book Review from Dr. Ralph Wilson
Dr. Ralph Wilson is the latest to provide a strong review for our new book, Search Engine Marketing Inc. on his Web site. Ralph is a well-known author in his…
Read MoreNew Tools for Keyword Research
For years, search marketers had few choices for keyword research tools. Wordtracker was the professional’s choice, with those on lower budgets using free tools from Yahoo! and Google. But in…
Read MoreFollow-up Appearance on Computer Outlook Radio Show
John Iasiuolo has invited my co-author, Bill Hunt, and me to join him again tonight at 8 pm US Eastern Time on a live broadcast from Computer Outlook. We’ll be…
Read MoreUpcoming Appearances
Just to keep you up to date on where I am appearing, the Enterprise Search Symposium, originally scheduled for October 13, is being rescheduled for second quarter next year—I hope…
Read MoreAppearance on Webmaster Radio
Just wanted to let you know that I will be interviewed live by Sarah MacKay from Webmaster Radio at 4 pm ET tomorrow. Sarah will be discussing our book, Search…
Read MoreInterview on Computer Outlook Radio Show
John Iasiuolo has invited my co-author, Bill Hunt, and me to join him tomorrow night at 8 pm US Eastern Time on a live broadcast from Computer Outlook. We’ll be…
Read MoreTop Ten Tips for Search Marketing
As I moderated the American Marketing Association’s Listserv recently, I was asked what the top ten tips are for search marketing. If you’ve already bought our book, Search Engine Marketing,…
Read MoreCan Search Marketing Raise Brand Awareness?
Another topic that came up during our week of moderating the American Marketing Association Listserv is search marketing’s role in branding. Savvy marketers have long known that monitoring keyword popularity…
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