Search Marketing

We’ve all heard about Web 2.0 and it’s getting a bit tired to call everything that changes 2.0, but that didn’t stop me. Because the changes brought about by Web…

I was lucky to be on another great DM Days panel today (along with Pat Daloisio and Heather Lloyd-Martin) on planning your search marketing program. I did the kickoff pitch,…

Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you’ve looked at the baby steps that search…

Google is #1 in search, but it’s not because of their innovative user interface. You’d have to be a real search geek to see much difference between today’s Google and…

Each month, I teach a class on search marketing at the Learning Annex—three hours of soup to nuts search for under $50. I’ve been teaching the class since November and…

…when Bill Hunt and I wrote Search Engine Marketing, Inc., well, we were really trying to make it easy to understand. But if you really do speak Chinese, then you’ll…

I had a great time yesterday speaking to a large group of IT marketers in beautiful Quebec. They, like folks in many industries, are struggling with the shift from direct…

In my May Biznology newsletter, I took issue with those who believe Google is too powerful. I don’t think Google controls as much as what Microsoft does and nowhere near…