Boiling Google’s strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry,…
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Search marketing for pharmaceuticals
It’s nice to be back after a long vacation. My vacation actually ended yesterday, when I spent the day in Philadelphia at the ExL Pharma conference for search marketing. I…
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Search marketing is direct marketing
I have a busy travel schedule this week and I was graced with a hotel with broken Internet access yesterday, so I am posting today’s blog from the airport before…
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Biggest mistakes in search marketing
You know that I am a big fan of doing things wrong quickly, which is my way of describing radical experimentation. I like to say that if you keep shooting…
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Search marketing is direct marketing
One of the things I try to do sometimes in my blog is to reiterate the basics. I know that some of you are experts, but I keep seeing experts…
Read MorePodcasts with Lee Odden
I blogged about this when the first couple of podcasts were released, but they are all posted now–a series of eight interviews that Lee Odden was nice enough to conduct…
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Discount coupon for search marketing standard
One of the nicest things about Internet marketing is that so many of the techniques and so much of the instructional information is free. Sometimes, however, it makes sense to…
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Search by the numbers
I enjoyed speaking in Chicago on Friday at the final American Marketing Association Hot Topics seminar on Search Marketing. I’ve spoken at two previous versions of this event, but had…
Read MoreMeasuring brand awareness for free
Often, I work with marketers who aren’t ready to expand their horizons to Internet marketing. They remain mired in the old TV and print habits, religiously comissioning expensive surveys to…
Read MoreFear and marketing
Yesterday I had the great pleasure of addressing 100 marketers from the Pittsburgh chapter of the American Marketing Association. As I began to speak, I found that the PowerPoint file…
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