I guess there’s a way to make a living at being cranky. I’ve long enjoyed John Dvorak‘s columns, stemming all the way back to the early days of the PC,…
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IT Conversations podcast on the new edition of SEM Inc.
Phil Windley at IT Conversations interviewed my co-author Bill Hunt and me about the Second Edition of Search Engine marketing, Inc.–the interview was conducted a few weeks ago and I…
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Interview on WebmasterRadio’s SEM Synergy
Virginia Nussey conducted a wide-ranging interview last week on the second edition of Search Engine Marketing, Inc. I thought she asked especially good questions and you might be interested in…
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Search marketing: Where two worlds collide
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do…
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Video interview on Second Edition
My colleague at Converseon, Lindsey Loughman, sat down with me at our Manhattan office to quiz me on the second edition of Search Engine Marketing, Inc., which is just now…
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The search marketing industry: Great but no guarantee
Hey, did you hear that the economy is in trouble? Of course, if you didn’t know it you have either A) chosen to ignore it B) are just numb from…
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Search marketing clients hold keys to their own success
I have to admit that search marketing as an industry suffers from an image problem. In fact, some good old fashioned online reputation monitoring is needed to see how much…
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Three years is a long time in the search biz
It seems like much longer than three years ago that Bill Hunt and I wrote the first edition of Search Engine Marketing, Inc. But it was published in 2005. Somehow,…
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What kind of search marketing partner do you want?
Search marketing is a mystery to many. Part voodoo, part black magic and chock full of snake oil salesmen. It’s the marketing world’s version of a black hole. Business owners…
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Search keywords: Have a demographic and a smile
Does your Web site marketing speak to customers where they live? Can your customers or prospects connect with the content based on where they’re from–or is your content too generic…
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