Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and…
Read MoreSearch Marketing
Personal search for all presents confusion for many
This week the other shoe dropped when Google announced that personalization of search was being given to everyone using the search engine and not just those who are logged in…
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Why Google doesn’t care about Bing
Google isn’t competing against the other search engines. Oh, sure, it spent the first decade of its existence fighting every other search engine to not only be #1, but to…
Read MoreInternet marketers must listen before they speak
As marketers, we spend a lot of time thinking about our message, as well we should. Our job is to tell prospective customers how we can help them, so we…
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Are you just following your competitors?
Many local businesses look alike–it’s just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a…
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I am powerless over my digital information hoarding…
Are you a digital information hoarder? If you are anything like me, in your life you have way too much information (WTMI). Information stored everywhere, physically and digitally. Facts, figures,…
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Search marketing is easier than you think
I speak to lots of small business people and many of them have the same concerns. They understand their customers and they understand their products, but they don’t know how…
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Google Labs jumps into social search
People have been talking about social search for years, but the noise reaches a crescendo whenever Google does something–in this case, Google Labs suddenly delivering a Social Search function. How…
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The missing step in keyword research
You probably know that keyword research is important in search marketing. After all, if you don’t know what people are looking for, how can you provide the right answers to…
Read MoreLost in the junk drawer of search
I searched for semantic Web on Bing, Google and Yahoo!, and if felt to me as if the SERPs dropped me into the Bouvier-Beale’s Grey Gardens library. I’m accustomed to…
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