A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch…
Read MoreSearch Marketing
Global search marketing
Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products…
Read MoreAnswers to your Google+ for business questions, part 1
There were so many great questions that were asked in chat during my recent webinar, Google+ for Business, that I broke them into parts. Here’s part 1 and I hope…
Read MoreHow to use Google+ for business
Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and…
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Should PPC and SEO campaigns have different landing pages?
If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same…
Read MoreAre your Google rankings based on your conversion rate?
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had…
Read More5 online marketing goals that make (dollars and) sense
Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not…
Read MoreGoogle is checking your conversions–are you?
Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue,…
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Google’s screenwise asks “How do the little people search?”
Google is an interesting company. It seems like they have little sense of what each of its various parts are up to at any given moment. Maybe that’s why Larry…
Read MoreGoogle’s “Search plus your world” is heavy handed…so what?
For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search…
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