Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration,…
Read MoreSearch Marketing
How to set up Google Authorship by using rel=”author”
One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in…
Read MoreGoogle finally gives you a way to escape negative SEO
Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this…
Read More7 tips for getting more local website traffic
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small…
Read More2 challenges to keyword collaboration
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I…
Read MoreYour keywords suck and are outdated
You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you…
Read More
Are broken links fuining the SEO authority of your site?
When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an…
Read MoreDo you have enough pages in the search index?
In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be…
Read MoreWhy SEO is really dead this time and what to do about It.
SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new…
Read MoreThe second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read More
