If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for…
Read MoreSearch Marketing
Search marketing by the numbers
I definitely had a problem. I had signed to do a corporate training session on search marketing. As I often do, I spent time on the phone with the event…
Read MoreGet rid of the spam link I left on your site!
I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters…
Read More3 more critical roles that need SEO skills
Last month, I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search…
Read MoreGoogle Authorship is changing the game for SEO and digital marketing
Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with…
Read More5 critical roles that need SEO skills
Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have…
Read MoreIs your website mobile-friendly?
For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and…
Read MoreSEO is the top skill for digital marketers
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices…
Read MoreUpgrade your lame agency website into your social media brand HQ
At the end of the day, none of us own anything we do on Facebook, Twitter, Pinterest, Google+. What we do own is our own properties. No matter how many…
Read More10 SEO measurements every marketer should know
“If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to…
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