You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also…
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Social Search Is A Matter Of Trust Not Technology
There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals…
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Why Google will clean Bing’s clock on local and mobile
Just recently as a month or two ago, I really thought that Bing had some genuine hope in making a dent in Google’s search dominance. Each month it seems like…
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The Bing opportunity: Be the Anti-Google
NOTE: THIS IS NOT AN APRIL FOOLS JOKE. SOME OF US ACTUALLY BELIEVE BING HAS A SHOT AGAINST GOOGLE! READ ON AND SEE HOW THAT MIGHT HAPPEN. I have had…
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Google and Bing still have an SMB gap
As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. It’s a demarcation line…
Read MoreGoogle: I want to love you, but…
I feel like every Friday I am spending time griping about Google in some way as it relates to the local search market. Well, it seems that way because I…
Read MoreDo I have a content farm?
I met a great group of people last night at the Boston SEO Meetup, but I was surprised at the level of worry in their faces. They were all very…
Read MoreSite search: Too many results and not enough
I’ve been working with several clients recently in an area that gets very little love, yet is critical for your website: Your own site’s search function. We love to talk…
Read MoreSelling Search to the C-Suite
This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven’t figured out how to get the executive support that…
Read MoreContent marketer or content farm? Check the approach.
You’ve probably been hearing a lot about content farms, the low-rent district for content marketing. Google has avowed a crackdown on content farming, threatening to lower their rankings in search…
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