Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this…
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2 challenges to keyword collaboration
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I…
Read MoreDo you have enough pages in the search index?
In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be…
Read MoreInside the Google Panda update
Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.” Have your search rankings gone down dramatically with no obvious cause? Whether you have heard about Google Panda or…
Read MoreSearch marketing on the cheap
Yesterday, I gave a Biznology Webinar called, “Search Marketing on the Cheap,” that covered the free tools and techniques available for search marketing. If you think that successful search marketing…
Read MoreSearch marketers battle Panda, Penguin, and other Google animals
You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. First, in early 2011, it was Panda. Panda used human raters and…
Read MoreKeep blogging even after you resent your blog
There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s…
Read MoreAnswers to your Google+ for business questions, part 2
A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch…
Read MoreGlobal search marketing
Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products…
Read MoreGoogle takes another swipe at site search facilities
I am used to seeing Google try to siphon off traffic that once went to site search engines. It makes sense, from Google’s point of view, to grab as much…
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