Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
Read MoreSearch engine optimization
Are you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
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Skinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
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Skinflint Search Marketing: Free webinar
If you don’t have the time or patience to read about all the skinflint search tips, get started with this free one-hour Webinar that starts you on your way.
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Listen to your customers to adjust your keywords
You know how to do keyword research, right? Sure you do. But when is the last time you updated the keywords for a product that hasn’t changed? I thought so….
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Book review: The Art of SEO
I know I am the co-author of a search marketing book, but you really need to read this one, too. The Art of SEO: Mastering Search Engine Optimization is an…
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SEO gets no respect from John Dvorak
I think when you write a blog long enough, it’s possible to start to repeat yourself, and I am knowingly doing that today, but it’s not my fault. The reason…
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Selling search to the C-Suite
Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and…
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If it ain’t broke, Google breaks it
Earlier this week Google announced that there would be a change in how many of the search engine results are presented to their customers. The traditional look of a result…
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The missing step in keyword research
You probably know that keyword research is important in search marketing. After all, if you don’t know what people are looking for, how can you provide the right answers to…
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