Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “black hat SEO” has persisted for…
Read MoreSearch engine optimization
How do you break into SEO?
If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How…
Read MoreSimple works well in SEO
Search engine optimization (SEO) is not an easy task. We like to act like it’s easy because that’s what everyone (meaning those who want to do it but don’t know anything about…
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Hire an SEO specialist, not a marketing generalist
What some marketing companies don’t seem to understand is that they can’t be good at everything. As Internet marketing takes off and traditional offline marketing like print and PR suffers,…
Read MoreGoogle Adsense rewards super-quick page loads
Maybe the reason why you can’t even quite get into the top-five or number-one spot on Google search is because you’re not spending enough time or money getting the best…
Read MoreGoogle’s Panda ranking algorithm changes SEO forever
I know that every month you bounce between the “SEO is dead” posts and the “SEO is changing forever” posts. But I don’t write many of those. This time, SEO…
Read MoreThe synergy between social media and technical SEO
I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence…
Read MoreSchemas, microformats, rich snippets, and SEO
If you don’t know what those words mean, you should, because these concepts are turning SEO on its ear. It is no longer enough to mark up your Web pages…
Read MoreWe are in real need of clean air in Internet marketing
Have you ever heard the expression in business saying that things won’t be able to change until we have “clean air”? It’s an expression that comes from racing. Since I…
Read MoreSearch results drop? Blame it on Panda.
If you’ve been paying attention to all the breathless reporting the last few months, you’ve undoubtedly been hearing about Google’s Panda update, where Google has cracked down on content farms…
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